EMAIL MARKETING
Responsible email marketing is one of the best ways to help bild your online business quickly and increase profit dramatically, while keeping your cost very low. Yet only handful of online marketers are using it to build their businesses.
Unsolicited email marketing,spam is very controversial subject. However alot of businesses
don't realize that there huge difference between "SPAM" and responsible email marketing. That know "SPAM" marketing will get a lot of trouble. That's just not worth practicing.
Very few people know how to use this powerful medium effectively to promote their business. Many people get in alot of trouble by not using it the right way. However, without realizing it, they're spamming others. Many others never attempt to use it due of lack of knowledge on the subject or fear of getting into trouble.
As result, email marketing is still the best-keptmarketing secret on the Internet.
WHY EMAIL ?
Why email marketing so amazing ?
When you use responsible email marketing, you will discover that is very safe, reliable, lightning fast and will not get you in any kind of trouble at all.
Responsible email marketing is aquick and low-cost way to buid your business and increse profits. as you know of no other method that can bring in profits as quickly and efficiently as email marketing can do.
Email marketing, when done right is very powerful because :
> It cost just pennies to execute yet the profit potential is huge.
> You can totally eliminate the additional costs of postage, printing and mailing when sending your offers to prospects and customers.
> If our offer doesn't do well, you can improve on it and mail it out again easily (it still doesn't cost you much?)
> It delivers yur hottest offers to prospects and customers instantly, sometimes within a few seconds.
> You can sometimes start receiving orders just minutes after sending your messages out.
> You can email product information out or answer questions from prospects within minutes. (they don't have wait 2 to 4 weeks for something via postal mail)
> You can quickly build a strong relationship with your customers by keeping in touch with them regularly and thus, continue to sell your products to them for many years
> It is virtually the quickest way to build your business and to start earning a profit immediately.
THE COST OF MARKETING
The extremely low cost is probably the greatest benefit that businesses experience when using email marketing. Whether yoou're sending out one or one thousand email messages, your costs are about the same....just pennies, when you compare it to the cost of sending out a 1000 promotional pieces by regular mail.
Using regular mail to send out new products offers, customer surveys or information on specials and sales can become VERY expensive, very quickly.
Just trying to keep in touch with customers on a regular basis to establish good relations and build trust cn be quite expensive if you use regular mail. Keeping in touch with customers is something all businesses should do on a regular basis. However, most businesses just can't afford it.
Businesses have to spend money on stationary, printing, mailing and postage each time they send information out by regular mail. Additionally, when using regular mail, the bigger the mailing list, the more money (and time) is spent each time a mailing is done. (This is not the case with email).
alsoo, if your offer doesn't do as well as you expected it to, you don't make any profit - you actually lose money. All the time and money you spent on the mailng goes to waste. Then, you have to spend more time and money on getting another offer prepared, printed, stuffed and mailed. Most businesses can't afford this type of test marketing. As a result, they either go out of business or lose a PERFECTLY USABLE customer base.
With email marketing, if your offer doesn't do well, you don't lose that much. You can improve on the offer quickly and test it again soon thereafter. You don't have to spend money on printing and postage or have to wait a few days (or weeks) for the printshop to get your job ready.
THE "OLD" WAY OF DOING BUSINESS
Most businesses don't realize that they have some major flaws in their business plans. Here are the most common ones :
1. High Cost of Operation
They use regular mail to send out product offers and to keep in touch with their customes. As we've established, this is very expensive way of doing business and can wipe out your budget very quickly.
2. Low Conversion Rate
They advertise to and attract, alot of prospects but are able to turn only a handful of these prospects into "customers". They spend money on advertising to find prospects for their products. Then they spend time and money in converting some of these prospects into buyers.(usually a very small percentage of the prospect pool). those who buy their products become customers. those who don't buy are LOST forever. (not the smartest way to do business)
3. No Repeat Business
They "unknowingly" treat customers as disposable napkins. Out of the handful of prospects that get converted into customers and buy the products, most or all of them end up being "one-time" buyers. After that first sale, they are forgotten about and the business spends more money on more advertising to find new customers.
Wrong, wrong, very wrong! that is NOT the way to business. That is a very efficient way of blowing your advertising budget and losing your shirt.
That is the OLD way of doing business. Unfortunately, most businesses don't know any better. Therefore, unknowingly, hey are committing FINANCIAL SUICIDE.
It's no wonder every 4 out of every 5 new business within 2-3 years, if not sooner.
THE "NEW" WAY OF DOING BUSINESS
When you use email marketing, you can eliminate all 3 of these old ways of doing business. You can then replace them with techniques that are low cost, lighting-fast and gives you more "bang" for your advertising "buck".
With responsible email marketing, you can :
1. Send out product offers, updates and keep in touch with your customers very inexpensively.
2. Convert many more prospects into loyal customers and easily keep in touch wiyh those who haven't bought yet.
3. Sell to these customers again and again for years to come without spending any more money, instead of selling to them just once and then abandoning them. (A business has to spend time and money should not be wasted).
Unfortunately, these new ways of doing business are still "SECRETS" that most businesses don't know about.
When you learn the NEW way of doing business, you will learn how to milk every single penny out of your advertising dollars for all it's worth instead of wasting most of it like many businesses do.
That's not exagerrrating one bit. This is real !!!more people done it and continue to do it rigght now. There are very few other "SMART" marketers who are using this technique effectively and rapping the huge financial rewards!. A few of the smarter big companies are doing it too. But most of the online business world, large and small, have not caught on yet. Fortunately, you won't be one of those who don't know.
You will learn, first hand, how a "SELECT" group of online marketers and some of the big names like Microsoft and Excite, are using the best marketing technique on the internet to dramatically increase their profits!.
Now...Let's to find out why responsible email marketing and spaming are so be different - ALMOST LIKE NIGHT AND DAY.
